PlentyofFish

PlentyofFish,

is a free Canadian online dating site, popular primarily in the Anglosphere. The service is free to use and generates revenue through advertising.

However, PlentyofFish has added a paying function to their site: paid users are now labeled as "Serious" members, and unpaid users are encouraged to pay.

History

Markus Frind, CEO and Founder of PlentyofFish Media Inc., graduated in 1999 from British Columbia Institute of Technology with a diploma in Computer Systems Technology.

In 2004, PlentyofFish became a full-time business for Frind. He ran the site independently until 2007, when he began hiring other employees at his new Vancouver headquarters. In 2009, PlentyofFish also launched a contest with Lady Gaga allowing single members to go together and meet the singer during her "Fame Monster" tour. The site can also be seen in Gaga's music video for Telephone, being accessed by the prison guards as she is released. In R&B singer Jason Derülo's music video for the song Ridin' Solo, during one of the nightclub scenes, a group of girls are seen to be chatting on PlentyofFish on an iPad.

Staff

PlentyofFish employs three customer service staff members  and relies heavily on volunteers to monitor their forums and sort through the 50,000 new photos that come in each day.

Technical details

The website uses the following technology:

ASP.NET 2.0

Microsoft SQL Server 2005

Statistics

Registered users: 11,000,000

Dating site ranking in the UK: 1 (Comscore June 2008)

Dating site ranking in Canada: 1 (Comscore June 2008)

U.S. overall site ranking: 82 (Hitwise, June 2007)

U.S site by market share: 2, with 10.64% of the market (Hitwise, February 2008)

Number of page views a day: 30+ million (August 2007)[unreliable source?]

North American Daily Visits: 36,825,000 (Comscore June 2008)

UK Daily Visits: 8,025,000 (Comscore June 2008)

[edit]Awards

PEER 1's PlentyofFish.com video customer story won three bronze awards in the Video categories of Infomercial, How-To/Instructional and Comedy at the Telly Awards.

(source:wikipedia)