Sunday, April 22, 2012

Go Daddy Super Bowl XLII advertisement

On August 13, 2007, Bob Parsons announced that  Go Daddy  may be sitting out Super Bowl XLII. "There's always the possibility that we might not be able to get an appropriately edgy advertisement approved," he said. "All things considered, there's a strong argument for staying on the sidelines this year and taking that Super Bowl advertising money and using it for other opportunities," he added. However, on January 28, 2008, during a telecast of World Wrestling Entertainment's RAW program on USA Network in a reverse of field, it was disclosed by Go Daddy spokesperson (and WWE diva) Candice Michelle that there will be an advertisement during the game, which featured a "behind the scenes" look into that ad. Once again,  Go Daddy  went through more than a dozen submissions before it was able to get a commercial approved by Fox, the same network that had pulled its Super Bowl XXXIX advertisement before its second scheduled airing. Go Daddy had hoped to broadcast a spot called "Exposure" featuring Go Daddy Girl Danica Patrick and animatronic beavers. But Fox deemed the spot too racy for prime time television and told Parsons it would not air it unless he removed the word "beaver". Parsons refused, and  Go Daddy  instead aired a completely different commercial, called "Spot On". The spot was essentially an "Ad to an Ad" and told viewers to go to the company's Web site to see "Exposure". "Spot On" aired in the first quarter of Super Bowl XLII, and the company quickly deemed it an enormous success. Go Daddy logged more than one million views of the "Exposure" advertisement before the game ended and reported 1.5 million visits to the Web site. 

The 2008  Go Daddy  advertisement has been both maligned and praised. Ad Week's Barbara Lippert described it a "poorly produced scene in a living room where people are gathered to watch the Super Bowl. As we watch them watch, a guy at his computer in the corner of the room drags the crowd over to to view the banned ad instead." But Lippert, like others, also acknowledges the shrewdness of the public relations strategy, saying "it will probably produce a Pavlovian response in getting actual viewers in their own living rooms to do the same."Go Daddy's Super Bowl XLI advertisement was criticized in The New York Times as being "cheesy"; in National Review as "raunchy, 'Girls-Gone-Wild' style"; and "just sad" by Barbara Lippert in Adweek, who gave the advertisement a "D". However, Reprise Media, reviewing the success of Super Bowl advertising in getting potential customers online, listed the 2007 commercial as one of only eight "Touchdown"-worthy ads among the day's high-priced advertisers. IAG Research, which rated the effectiveness of likeability and memorability of the ads, ranked  Go Daddy 's spot as second for most-recalled.

Go Daddy Canceled IPO and private equity

On April 12, 2006,Go Daddy Marketwatch reported that, Inc., had hired Lehman Brothers to manage an initial stock offering that could raise more than $100 million and value the company at several times that amount. On May 12, 2006, Go Daddy filed an S-1 registration statement prior to an initial public offering. On August 8, 2006, Bob Parsons, announced that he had withdrawn the company's IPO filing.
In September 2010, Go Daddy put itself up for auction. Go Daddy called off the auction several weeks later, despite reports that bids exceeded the asking price of $1.5 billion to $2 billion.
On June 24, 2011, The Wall Street Journal reported that private-equity firms KKR and Silver Lake Partners, along with a third investor, were nearing a deal to buy the company for between $2-2.5 billion. On July 1, 2011  Go Daddy  confirmed that KKR, Silver Lake Partners and Technology Crossover Ventures had closed the deal. Although the purchase price was not officially announced it was reported to be $2.25 billion, for 65% of the company.

Go Daddy

Go Daddy is an Internet domain registrar and Web hosting company that also sells e-business related software and services. In 2010, it reached more than 45 million domain names under management.  Go Daddy  is currently the largest ICANN-accredited registrar in the world, and is four times the size of its closest competitor.
Go Daddy started advertising in the Super Bowl in 2005. Since then, the company expanded its marketing to include sports sponsorships.
Go Daddy filed for an IPO in 2006, but later canceled it, due to "market uncertainties". In 2011,  Go Daddy  confirmed that KKR, Silver Lake Partners and Technology Crossover Ventures had closed a private equity deal.

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Friday, April 13, 2012

Bingu wa Mutharika

Bingu wa Mutharika (born Brightson Webster Ryson Thom; 24 February 1934 – 5 April 2012) was a Malawian politician and economist who was President of Malawi from May 2004 until his death. He was also the president of the ruling Democratic Progressive Party, which has a majority in Malawi's parliament as a result of the 2009 general election. During his two terms in office he was noted for presiding over the African Union, as well as several domestic controversies. He died of a heart attack in Lilongwe on 5 April.

Bingu wa Mutharika was born Brightson Webster Ryson Thom on 24 February 1934 in Thyolo. Mutharika's parents, Ryson Thom Mutharika and Eleni Thom Mutharika, were both members of the Church of Scotland Mission which later became Church of Central Africa, Presbyterian. His father was a teacher for 37 years and his mother taught the women of the Mvano group.
Upon completing his primary education at Ulongwe Mission and Chingoli, Mulanje, Ntambanyama, Malamulo, in Thyolo and Henri Henderson Institute in Blantyre, Mutharika obtained a Grade A Cambridge Overseas School Leaving Certificate at Dedza Secondary School in 1956. In 1964, he was one of the 32 Malawians selected by Hastings Kamuzu Banda (President of Malawi 1961–1994) to travel to India on an Indira Gandhi scholarship for 'fast track' diplomas. The BBC reports that he went to India to "escape then President Hastings Banda's crackdown on political opponents". At some point during the 1960s, he also changed his name, to Bingu wa Mutharika. In India, Mutharika earned his Bachelor's degree in Economics. Subsequently, he attended the Delhi School of Economics graduating with a M.A. degree in Economics. He later obtained a PhD degree in Development Economics from Pacific Western University. Mutharika also completed short courses on Business Management, Financial Analysis, Trade Promotion, Political Leadership, regional Economic Co-operation and Human Relations.
Mutharika served in the Malawi civil service. He has served as Administrative Officer in the Government of Malawi and Zambia. He was offered the Deputy Governorship of the reserve Bank of Malawi and appointed Minister of Economic Planning and Development in 2002.
He also worked at the World Bank as a Loans Officer and at the United Nations Economic Commission of Africa, as Director of Trade and Development Finance and as Secretary General of the Common Market for Eastern and Southern Africa COMESA, covering 22 Member States

Mutharika was a Roman Catholic[33] and married to Zimbawean Ethel Zvauya Mutharika, with whom he had four children. Ethel Mutharika died of cancer on 28 May 2007.[citation needed] In 2010, Mutharika announced he planned to marry Callista Chimombo, a former Minister of Tourism. The two were married on 1 May 2010.
Mutharika's son, Peter Mutharika, was a lecturer at Washington University in St. Louis. In May 2009, he was elected to the Malawian Parliament, and was subsequently appointed to the Malawi Cabinet as Minister of Justice and Constitutional Affairs. He has held other cabinet positions.[citation needed]


Mutharika died of a heart attack on 5 April 2012 at the age of 78, after being admitted to a hospital. He was reportedly flown to South Africa due to power outages in Lilongwe. The media reported "chaotic scenes" after his wife, Callista, and other cabinet members were leaving the hospital. His condition was initially announced as "critical." Vice President Joyce Banda wished him a quick recovery. In reaction, police were deployed across the national capital with 15 Army officers posted at the Vice President's residence. His death was officially confirmed on 7 April, the day Joyce Banda was sworn in as Malawi's first female president despite controversy following Information and Civic Education Minister Patricia Kaliati's statement that "the conduct of the honourable Joyce Banda in forming her own opposition party precludes her from being eligible to succeed the presidency," while the country's security forces also wanted the constitutional order to prevail.
The former U.S. ambassador to Tanzania Charles Stith said of Mutharika that he was "unwavering in his commitment to improve the plight of Malawi’s poor" and that he was " one of Africa’s most courageous and conscientious leaders."

The United Nations Special Millennium development Goal Award (2010) for success towards eliminating hunger by enhancing food security ahead of the 2015 MDG deadline (Goal 1 – ending poverty and hunger)
COMESA Distinguished Award (2010) for exceptional leadership and distinguished service to COMESA and the integration of Africa as Secretary General of COMESA form 1991 to 1997. The Authority specifically commended Mutharika for his contribution to the realisation of the Abuja Treaty objectives towards African integration.
Southern Africa Trust Drivers of Change Award (2009) for changing Malawi from a country in perpetual food deficit to one that is entirely food-sufficient. “The boom in this sector has had a direct impact on millions of poor people. Under his leadership, poverty has declined from 58 to 42 percent in five years. Through his direct involvement in turning Malawi's future around, he is building new confidence and hope amongst the citizens of Africa in their governments.”
2009 Medal of Glory Awards – “President Mutharika was chosen for the award because of his bold reforms that have resulted in the Malawi green revolution, and Malawi's increase in its economic growth rate from less that 1 percent in 2003, before he took office to more than 9.7 percent in 2008, at the end of his first term office”
The Most Excellent Grand Commander (MEGC) – Top most award of Malawi order of National Achievement conferred by the Malawi Civilian Honours and Decorations, 6 July 2009
Inaugural Food Agriculture and Natural resources Policy Analysis Network (FANRPAN) Food Security Policy Leadership Award (2008), “for his agricultural policy interventions which have transformed Malawi form a food deficit nation to a net maize exporter”
FAO's Agricola Medal (2008) in honour of “his substantial contribution towards transforming the country's economy form a state of food deficit nation to a net exporter of maize”
Louise Blouin Foundation Award for Exceptional Creative Achievement (2008) for making a positive impact on a global scale
Danish Government Award of recognition for outstanding performances in promoting gender equality and women empowerment (2008).
Mutharika received several honorary degrees including Professor of Economics by East China Normal University, in April 2010; Doctor of Letters (D.Litt) Degree Honoris Causa by the University of Delhi in October, 2010; Doctor of Law (PhD Degree (Honoris Causa), Mzuzu University, in 2008 and Doctor of Philosophy (PhD) Degree (Honoris Causa), University of Strathclyde, Scotland in 2005.

He was the founder and chairman of the Bineth Trust – a nonprofit organisation promoting education; Founder of the Silvergrey International; and founder and Chairman of the Bingu Silvergrey Foundation of the elderly and retired persons. He is also the founder of the Malawi University of Science and Technology, the Lilongwe University of Agriculture and Natural Resources; University of Cotton Research at Bangula; the University of Marine biology; the University of Mombera and the University of Nkhotakota.