Once again, Dial Global dominated the latest network radio ratings, sweeping the top three positions in both Adults 18-49 and Adults 25-54.
The ratings for the 53 networks measured by Arbitron and released Monday (Sept. 20) cover the period June 25, 2009 through June 23, 2010.
For 20 surveys, Dial Global has bested the heritage radio networks in RADAR, Arbitron's network radio ratings service. In the latest report Dial Global's Contemporary Network was
No. 1 in Adults 18-49 and 25-54, followed by Complete FM Network and Adult Power.
Premiere Radio Networks' Modern Women Network was No. 4 in Adults 18-49. Its Informed Network was No. 4 in Adults 25-54.
Rounding out the top 5, was United Stations Impact Network in Adults 18-49 and Westwood One's Adults Network in Adults 25-54.
Arbitron's RADAR 106 report was based on a sample of 286,378 respondents and included
data from both Arbitron's diary-based survey markets and its portable people meter service.
(source:mediaweek.com)
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