Asda Mobile is a mobile virtual network operator (MVNO) in the UK, operated by Asda, using the Vodafone UK network.Asda Mobile was launched in April 2007. As of 21 August 2007, Asda mobile was available in 237 stores across the UK.
Asda Mobile has won awards for being the cheapest national mobile network. Another award was won for customer service.
There are many phones available on Asda Direct, With all Asda mobile handsets unlocked, one of the reasons handsets are more expensive than with competitors. Asda do not sell all of them on the Asda Mobile network, making some handsets network locked. It has 99% UK 2G coverage, and coverage in over 200 countries around the world.