TV advertisement rates for India-Pak semifinal up by 350%

Team India lives another day to play the dream semifinal against Pakistan and that means advertisers, who banked on the 50- over World Cup, feel they have got a bigger bang for their buck than expected.

It's not only the advertisers, the ICC World Cup is turning out to be a jackpot for the broadcaster ESPN Star Sports (ESS) as well. Media planners told TOI that ESS has hiked its advertising rates-the amount a brand pays to be seen on air-to as much as Rs 17-18 lakh for a ten second spot for the India-Pakistan semifinal scheduled to be played in Mohali on March 30. This is a huge jump from Rs 3.5- 4 lakh for a ten second spot the broadcaster charged before the start of the tournament.

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