In Brazil as in most third world countries breast cancer awareness is very low. Estimated reported deaths are as high 40 to 60,000. In Rio de Janeiro alone there was 11,000 reported deaths in 2008. *In Brazil many women die of this disease because of poverty and inadequate health care and in many cases their cause of death is unreported or not known.
According to the National Cancer Institute in Brazil (INCA), cancer is the second greatest cause of death in Brazil, and it is projected to cause 49,400 (reported) new deaths in 2009.
In Brazil and as well as many other third world countries cancer awareness has not had the media attention as it has in the United States. Awareness is still not as actively publicized as it could be. Every time we go to Brazil we are amazed how little women know about breast cancer.
We are setting up information centers at the malls and other locations throughout Rio de Janeiro, Sao Paulo, and Brasilia and plan to move on to the rest of Brazil by the end of the year. We have budgeted to do Infomercials on television and newspapers ads. If you would like to help please make your donation using the donation button at the top left of this page. Or if you want to help in other ways feel free to contact us by email (admin@pinkcampaigns.org) or by phone (305) 372-1899.
Pink Campaigns and AmerinRio
AmerinRio, Inc. (Pink Campaigns parent) is still considered a new non-profit and does not have a lot of capital to spend. Pink Campaigns is very new and currently undergoing some changes and has some but not a substantial income per se. We are planning our first annual fund raiser for later this year.
(source:pinkcampaigns.org)
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